Hidden meanings is a favorite topic for logo designers, curious marketers or just some cool nerds. The car brands usually have logos which contain hidden meanings and that’s why we selected three big players from the industry and explored their logos. Hyundai, Toyota and BMW are on the desk. Hyundai What on H-letter could be hidden? It’s a relevant question to ask when someone talks about hidden…
I was thinking to make a research about the cars’ logotypes ( not the main logos ), but I’ve stumbled accross someone’s research that’s actually pretty good and I’m dying to share it with you, so we can make some observations together. It all began ( in my research ) with the two dots over the Citroën’s logotype. Which are actually called “tréma” in French. It’s a small detail that people don’t…
Toyota has Lexus, Nissan has Infinity and Hyundai invented Equus back in 1999. In 2009 they released the new version of the car. In the end of 2010 they have started the campaign and I think this year (2011) we’ll hear more and more about it. There are already reviews in YouTube in which the government (of South Korea) is supporting the brand by using the cars for their leaders so you can get the…
HYUNDAI’s logo is a decent one and so is the logo guideline. Old ( 2002 ) , but interesting, in its 93 pages ( 7 MB ) you can read about: Symbol Mark Logotype Signature Color Typefaces Stationery Signage Vehicles Promotion Items Uniforms It’s interesting the hierarchy between Hyundai and its dealers. Also the various vertical and the horizontal variations of positioning the logotype and the mark…
