90 pages of great graphic design! A perfect brand document from which we should learn. Click on the image to browse the Skype Logo and Brand guidelines PDF in Flash or click here to download this skype logo and brand guidelines from the official site. If you’re interested in why the software is named after a random word – check out this article in High Names.
…The question: Trend, disease, necessity or evolution ? Although this ridiculous Apple logo design from 1976 looks like an 1876 emblem, this picture represents the evolution of logos very well. Apple is a technology company and can afford to redesign its symbol in any moment. However, companies like UPS will not do this soon because the UPS logo is used on too many print materials. If you are not…
This is a pretty brief but useful video, especially if you are not familiar with basic photoshop techniques. It’s up to you to decide if this is a “web2.0” logo or it’s not. People call it this way, so here it goes just like this. * Personally, I think that this “reflection” thing is just an effort to make the shape a little bit better looking since the logo/typo itself sux. Same sh*t with the…
OK, Xerox got a new logo. That’s right. new xerox 2008 logo theory Why? Here’s the new logo theory of businessweek : ** Making the Brand More Approachable** Designed in the 1960s by branding firm, Chermayeff & Geismar, the familiar block-capital-letter XEROX wordmark, most often seen around the world in red, did not lend itself to the three-dimensional world of Internet and mobile-phone marketing…
