Before and After Beer Logo & Label

beer logo label design
Before & After (B&A) beer label

This illustration can hardly be called a logo, but still – it deserves some attention.

Then I tried to track the label’s origin. Here are a few things I’ve found :

beer logo label design variation
B&A label version 02

Another version of the label

beer logo clean label design
B&A the label

Here’s the clean label

book cover design beer logo
Chuck alahniuk : Invisible Monsters

And this is a book which I found with the drawing on the cover. Here’s where the beer logo appears to come from. Invisible Monsters, written by Chuck Palahniuk. Pay attention that the title is written upside down so that you have to flip the book if you want to read it. And then, of course, you’ll see the old woman. The picture probably comes from another place, but this seems to be the most famous usage of this visual illusion.

book covers front back
The book : front ad back

It’s a little bit small, but this should be the back cover of the book. There’s no pink spot there. Obviously.

inverted beer logo design

Here’s a double preview just to see the rotated original.

black/white beer logo design
the logo in b/w

For some people the difference could be more obvious in black and white…

<img class="alignnone size-full wp-image-2247" title=the logo tattooed" src="/img/2011/11/before-and-after-beer-logo-tattoo.jpg" alt="beer logo tattoo design" width="493" height="369">

Want a tattoo like this ? :)


Of course – one can always find another similar design/concept. Here’s something you may have already seen on the internet:

drawing illusion upside down

Can you see them both?

Clue: The chin of the young woman

become the nose of the old lady.

drawing illusions variations
Young woman/old woman variations

“A famous perceptual illusion in which the brain switches between seeing a young girl and an old woman (or “wife” and “mother in law”). An anonymous German postcard from 1888 (left figure) depicts the image in its earliest known form, and a rendition on an advertisement for the Anchor Buggy Company from 1890 (center figure) provides another early example (IllusionWorks). For many years, the creator of this figure was thought to be British cartoonist W. E. Hill, who published it in 1915 in Puck humor magazine, an American magazine inspired by the British magazine Punch (right figure). However, Hill almost certainly adapted the figure from an original concept that was popular throughout the world on trading and puzzle cards.”

reference for the last paragraph : Wolfram MathWorld