The chance you haven’t watch any lynda.com video tutorial is quite small. Something like 00.5% – especially if you are a professional graphic designer. Lynda.com could be defined in my opinion as a visually stable brand. One and the same logo / logotype for so many years. That’s why I was curious what’s in the logo gidelines… The guidelines are as tide and simple ( in the good way ) as is any…
In this post I will introduce you with more detail to the creation, different uses, and variations of the famous McDonald’s logo. That’s right – the golden arches. Similarly to Starbucks, McDonald’s is a global powerful corporate player and one of the pioneers in the fast food restaurant chains business. Likewise all businesses, it started on a small scale with a single location in Southern…
HYUNDAI’s logo is a decent one and so is the logo guideline. Old ( 2002 ) , but interesting, in its 93 pages ( 7 MB ) you can read about: Symbol Mark Logotype Signature Color Typefaces Stationery Signage Vehicles Promotion Items Uniforms It’s interesting the hierarchy between Hyundai and its dealers. Also the various vertical and the horizontal variations of positioning the logotype and the mark…
This General Electric Guideline is designed for print advertising and covers : 1.0 Brand Architecture 2.0 Monogram 3.0 Tagline 4.0 Color Palette 5.0 Typography 6.0 Imagery 7.0 Tone of Voice 8.0 Gray Bar 9.0 Transition Designs 10.0 Limited Space 11.0 Classifieds/Yellow Pages 12.0 Outdoor 13.0 Grids There are many GE guidelines out there, since the company has a lot of activities, but I believe this…
Beeline / Билайн is named “the best Russian brand 2008”. It’s a mobile operator with a nice brand design. The logo guideline here is in Russian, but I guess, you’ll get the idea even if you don’t speak the language. Click on the picture to download the PDF. File is 29 pages, 1 MB only. Otherwise, visit VimpelCom to understand more about the Beeline brand design.
This symantecbrandguidelines is more about the logo itself. The documents is from 2000, but still – it looks like designed yesterday. I think it’s unuasual that the guideline covers more the logic of designing the symbol / logo, than the usage itself. This is an interesting approach. The PDF is not big – just 20 pages, 245 KB, but it must be seen. Here we meet again the polite and intelligent way…
A clean and ordered logo guidelines about the previous AT&T mark. Old, but gold ! I like the way things are presented – pages are not empty, but not too crowded with schemes – you can easily absorb the information. Also simple explanations are given, so that a non-designer should work in a correct manner with the logo. Just click on the picture to open the PDF in a new window.
