There are different opinions about the new “Animal Planet” TV channel logo. I find it nice and unique. This brand guideline is from 2008 – short, easy to digest and with a few more tricks that will help you make your own logo production better. Click the picture to download. 24 pages / 3.39 MB
Here you can download a superb Skoda logoguideline. Why it is superb ? Because it’s very proffesionally done . Clear and easy to understand. Covers a lot of points and its 73 pages are compressed under 2 MB ! Hope you’ll like it :) shkoda-brand-guideline [ PDF ] 1.79 MB btw – write in the comments what logoguidelines you will be interested in and I’ll try to find them for you :)
Walter J. Diethelm ( the author ) is born in Switzerland. He was devoted to typography and graphic design. Died in Zurich, 1986. As far as I can see – he’s an author of some other interesing stuff. If someone is familiar with his Bio – please, share :)
Here comes 2 great PDF books : Top Symbols and Trademarks of the World – volume 1 ( 130 pages – 520 logos – 8 MB ) Top Symbols and Trademarks of the World – volume 2 ( 155 pages – 600 logos – 17.5 MB ) — “Top Symbols And Trademarks Of The World” was published in 1973, written by Franco Maria Ricci & Corinna Ferrari. There are two volumes of this Italian book, which are very hard to find now. Maybe…
What I like in this logo guideline of Tetrapak company is the manner things are presented. Take for example the free zone distance – it’s not presented by “x” or some lacking individuality symbol, but with the “T” from the word mark. The contents consist of: 5 One logotype – three fixed combinations 8 Colours 10 Typography 12 Trademarks 14 Correspondence Communication structure 21 Our message…
Logo guidelines are a necessity in the corporate design. Hope documents like this will be useful in your work. The PDF file is less than 1 MB – short, but interesting. Here you can find a html version.
The following text is from the PDF above: _ The PITCH-IN symbol This symbol of a stylized person cleaning up the environment was adopted in 1976. This is stated on the website of PITCH-IN Canada (www.pitch-in.ca) – associated Clean World International. PITCH-IN Canada is a non-profit organization with worldwide membership. Unlike the other recycling symbols, this symbol is not primarily used to…
