This post is about the new Pepsi “smile”. They say they’ll invest 1 billion USD for rebranding. Let’s take a closer look. The new Pepsi logo was launched a few months ago and since then I’ve heard and read a lot of different opinions about the quality of the new mark. As every redesign, most people doesn’t accept it at first and even deny it. But actually this new logo is a great move. I think…
Beeline / Билайн is named “the best Russian brand 2008”. It’s a mobile operator with a nice brand design. The logo guideline here is in Russian, but I guess, you’ll get the idea even if you don’t speak the language. Click on the picture to download the PDF. File is 29 pages, 1 MB only. Otherwise, visit VimpelCom to understand more about the Beeline brand design.
Hellen Zille is a politician from South Africa. The logo of her political campaign looks very much like the logo of Obama. I predict that we will see more “O-logos” in the future. The copycats’ wave is comming :) Found on Flickr.
90 pages of great graphic design! A perfect brand document from which we should learn. Click on the image to browse the Skype Logo and Brand guidelines PDF in Flash or click here to download this skype logo and brand guidelines from the official site. If you’re interested in why the software is named after a random word – check out this article in High Names.
The guys from TheLogoFactory tried to explain what’s the difference between making logo in vector and raster file format. This video could be very useful for beginners or clients, who are not so familiar with the process. Watch the video to understand some of the basics in the logo design.
Briefly, David Pache is a logo designer, who created his own studio and is doing some pretty nice logos. His works are here because he deserves recognition for his portfolio, clean approach and courage to follow the insecure way of freelancing / independent studio. Here’s what you gonna read in www.dache.ch : ” Dache is a creative studio founded by designer David Pache in 2005. Located in…
the beer store logo We were talking today with Raja Sandhu about beer when I saw this logo and here I’m sharing it with you. A cute logo and nice choice for colors and composition for the header of the website, too . Cheers! :)
Briefly: Sol get the assignment to design the political logo of the Obama’s campaign. This is late 2006. He and the small team from MODE ( first 5, than reduced to 3 incl. him ) should deliver unique logo for this unique candidate. Now when Sol is already part of the ” VSA partners” ( some interesting brand case studies, by the way ), he talks about the process in two movies – 8and 5 min. If you…
There are different opinions about the new “Animal Planet” TV channel logo. I find it nice and unique. This brand guideline is from 2008 – short, easy to digest and with a few more tricks that will help you make your own logo production better. Click the picture to download. 24 pages / 3.39 MB
