New York’s Metropolitan Museum of Art is about to make a major change in its logo design. The information came up from Justin Davidson from Vulture and according to him the Museum will present new contemporary logo on March 1st. The logo is designed by Wolff Olins, a global branding company. Davidson shares an image of MET’s new logo in his article. The new logo compared to the current one, which…Keep Reading →
All articles tagged as "rebranding"
Our new visual identity is just the beginning of exciting new things from our team, and we sure hope you like it! If you want to read more about our process and insights, Iâve shared some highlights after the jump. Still reading? Great! The team is thrilled with the new visual identity system we developed with help from our very talented friends at Lippincott , and we hope you are too! We think…Keep Reading →
I don’t like to repost from other logo or brand blogs, but this title is just awesome! And it really says a lot. Here’s what we can read in Brand New, Under Consideration: “Launched in 2009, yfrog — a subsidiary of ImageShack, the provider of free (or paid) image hosting — is a free platform made specifically for sharing images through Twitter. TechCrunch reports that, according to Quantcast…Keep Reading →
This post is about the new Pepsi “smile”. They say they’ll invest 1 billion USD for rebranding. Let’s take a closer look. The new Pepsi logo was launched a few months ago and since then I’ve heard and read a lot of different opinions about the quality of the new mark. As every redesign, most people doesn’t accept it at first and even deny it. But actually this new logo is a great move. I think is…Keep Reading →
OK, Xerox got a new logo. That’s right. Why? Here’s the new logo theory of businessweek : ** Making the Brand More Approachable** Designed in the 1960s by branding firm, Chermayeff & Geismar, the familiar block-capital-letter XEROX wordmark, most often seen around the world in red, did not lend itself to the three-dimensional world of Internet and mobile-phone marketing canvases. The new logo…Keep Reading →