All articles tagged as "rebranding"

MET has new logo and the Internet is not happy about it

New York’s Metropolitan Museum of Art is about to make a major change in its logo design. The information came up from Justin Davidson from Vulture and according to him the Museum will present new contemporary logo on March 1st. The logo is designed by Wolff Olins, a global branding company. Davidson shares an image of MET’s new logo in his article. The new logo compared to the current one, which…
Keep Reading →

Shutterstock’s New Logo

Our new visual identity is just the beginning of exciting new things from our team, and we sure hope you like it! If you want to read more about our process and insights, I’ve shared some highlights after the jump. Still reading? Great! The team is thrilled with the new visual identity system we developed with help from our very talented friends at Lippincott , and we hope you are too! We think…
Keep Reading →

Frog Loses Battle to Speech Bubbles

I don’t like to repost from other logo or brand blogs, but this title is just awesome! And it really says a lot. Here’s what we can read in Brand New, Under Consideration: “Launched in 2009,  yfrog — a subsidiary of ImageShack, the provider of free (or paid) image hosting — is a free platform made specifically for sharing images through Twitter. TechCrunch  reports that, according to  Quantcast…
Keep Reading →

New Xerox logo theory

OK, Xerox got a new logo. That’s right. Why? Here’s the new logo theory of  businessweek  : ** Making the Brand More Approachable** Designed in the 1960s by branding firm, Chermayeff & Geismar, the familiar block-capital-letter XEROX wordmark, most often seen around the world in red, did not lend itself to the three-dimensional world of Internet and mobile-phone marketing canvases. The new logo…
Keep Reading →