Have you ever tried to count how many people have an impact on the corporate identity of your company? By their work, by making small decisions, but also by their unawareness of the context? Each member of the “branding team” brings their own perspective to every project. Behind every piece of marketing or expression of the brand — whether it’s a business card, a shop assistant, or an advertising…
Few notes : the brand guideline is in Russian. Although – I’m sure you’ll understand every brand design rule even if you don’t speak the language. Some of the materials inside ( like the form design diagram ) are in German, so most probably it’s a Russian adaptation / translation. The other thing is that I don’t know the year this guideline is designed. May be it’s from around 2000. Just may be…
No, Honeywell is not rebranding :) It’s just another visually stable brand* that deserves recognition.What is Honeywell NYSE: HON is a major American multinational corporation that produces electronic control systems and automation equipment. It is a major supplier of engineering services and avionics for NASA, Boeing and the United States Department of Defense. The company was founded by and…
The chance you haven’t watch any lynda.com video tutorial is quite small. Something like 00.5% – especially if you are a professional graphic designer. Lynda.com could be defined in my opinion as a visually stable brand. One and the same logo / logotype for so many years. That’s why I was curious what’s in the logo gidelines… The guidelines are as tide and simple ( in the good way ) as is any…
A lot of things could be said about my favorite logo designer : Stefan Kanchev (1915-2001). The most important thing of all is that he was a great talent. Unfortunately, as many other great artists, he didn’t become world famous because he was working “behind” the Iron Curtain. In the first world exhibition of trade marks in New York Stefan Kanchev participated with 23 works out of the total…
HYUNDAI’s logo is a decent one and so is the logo guideline. Old ( 2002 ) , but interesting, in its 93 pages ( 7 MB ) you can read about: Symbol Mark Logotype Signature Color Typefaces Stationery Signage Vehicles Promotion Items Uniforms It’s interesting the hierarchy between Hyundai and its dealers. Also the various vertical and the horizontal variations of positioning the logotype and the mark…
This General Electric Guideline is designed for print advertising and covers : 1.0 Brand Architecture 2.0 Monogram 3.0 Tagline 4.0 Color Palette 5.0 Typography 6.0 Imagery 7.0 Tone of Voice 8.0 Gray Bar 9.0 Transition Designs 10.0 Limited Space 11.0 Classifieds/Yellow Pages 12.0 Outdoor 13.0 Grids There are many GE guidelines out there, since the company has a lot of activities, but I believe this…
This post is about the new Pepsi “smile”. They say they’ll invest 1 billion USD for rebranding. Let’s take a closer look. The new Pepsi logo was launched a few months ago and since then I’ve heard and read a lot of different opinions about the quality of the new mark. As every redesign, most people doesn’t accept it at first and even deny it. But actually this new logo is a great move. I think…
Beeline / Билайн is named “the best Russian brand 2008”. It’s a mobile operator with a nice brand design. The logo guideline here is in Russian, but I guess, you’ll get the idea even if you don’t speak the language. Click on the picture to download the PDF. File is 29 pages, 1 MB only. Otherwise, visit VimpelCom to understand more about the Beeline brand design.
90 pages of great graphic design! A perfect brand document from which we should learn. Click on the image to browse the Skype Logo and Brand guidelines PDF in Flash or click here to download this skype logo and brand guidelines from the official site. If you’re interested in why the software is named after a random word – check out this article in High Names.
